1. considertheaesthetic:

    & SMITH’s design for Honestly Healthy, a health food brand.

    “we created a palette of wholesome, light-hearted elements. Driven by a bold logotype, a monogram (two H’s brought together by a red heart), a vibrant colour palette and illustrations created in-house at & SMITH, the identity succeeds in distinguishing Honestly Healthy from other, more conservative health food brands.”