Creative Workshop 01—Hello, My Name Is
Designing for yourself is a bitch. It’s true what they say: you are your worst enemy—and in this case, you are your worst client. This challenge was to create a logo for yourself after answering simple questions such as, “What are my strengths/weaknesses as a designer?” and “What kind of work do you want to do in the future?” I never have an easy time designing for myself. Back in my Intro to Graphics class, the logo project was the most difficult for me to execute because I kept changing my mind. How do you sum up a person and their abilities in a simple, crisp, well-designed form?
The answer is you don’t. For my strategy, I focused on only certain aspects of myself—the aspects that came out in my off-the-cuff answers to the questions I was asked. I believe that’s the key to a decent logo design: focusing on a few aspects of a person/brand/company/etc that you can effectively communicate through visuals. For my logo, I focused on the fact that I’m a new designer, eager to learn, but full of potential. I latched on to the phrase “budding designer,” and that helped me create a bud image in the shape of a V for my first initial. It also helped that my favorite color is green :) It makes for a much more aesthetically-pleasing design, in my opinion. I chose a san-serif for the basic information on the business card, and a cute serif appropriately named “Valentina.”
I struggled with the leaves shaped as a V, and I went through a few different vector image creations before settling on one. I still think it could be improved to really bring out the V initial, but overall I’m happy with the logo as a representation of me as a “budding designer.”